Aura Frames debuts Walden in the U.K, a larger smart frame

GaryPageau ,
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Aura, a leading brand and innovator in smart photo frames,  announced the launch of its larger, wall-mountable WiFi-connected frame Walden, now available in the United Kingdom. With a 15-inch HD anti-glare display and sleek, minimalist design to look less like tech and more like home decor, Walden makes it easy to share unlimited photos and videos directly from phone to frame via the Aura app. Walden is available starting today in the UK for £299 on auraframes.com and through select retail partners including Currys and Argos. It will also be launching on Amazon later this month.

The larger Aura frame follows its United States debut in holiday 2023. Walden’s launch in the UK aims to expand the options – in size, resolution, and design – and comes just in time to be a top gift this holiday season for family members.

“Most people choose picture frames based on their design and how it will fit within their homes or gallery walls – a digital picture frame should be no different,” said Scott Chapps, Chief Creative Officer at Aura. “Walden was thoughtfully designed to mirror what you’d expect from a traditional frame, from its slim ink bezel and paper-textured matting to a perfectly calibrated display. Walden was designed as quiet tech where photos are the primary focus.”

Walden offers:

  • Aura’s largest and most versatile frame with a 15-inch diagonal (or 9×12”) photo display. Place on a tabletop or mount to the wall, in portrait or landscape, Walden automatically adjusts photos.
  • Easy photo and video sharing from a phone using the Aura app (also via web and email).
  • 1600×1200 full HD anti-glare photo display, individually calibrated for brightness, contrast, and color gamut.
  • White paper-textured matted design with a slim ink black frame bezel.
  • 4:3 aspect ratio, plus smart cropping and manual cropping in the app.
  • Auto-adjusting brightness: ambient light sensors automatically adjust photo brightness for a natural daytime look, and turn the frame off at night.
  • Personalized gifting option to pre-load photos to frame before it gets delivered.